About Aqui es Texcoco"Aqui es Texcoco" is Spanish for "This is Texcoco." It is the name of a restaurant in Chula Vista, California, that serves authentic Mexican-style barbecue lamb dishes. Texcoco is the town in Mexico where the recipe originated from. From a humble storefront in Tijuana, Mexico, to a restaurant in Chula Vista, to a featured eatery on the Travel Channel, Aqui es Texcoco has come a long way. This is how social media has helped.

Facebook Facebook is the central hub of activity for the barbacoa-loving patrons of authentic lamb barbecue. Here we share photos and events about the restaurant. You can find the ongoing photo series on when Andrew Zimmern (Bizarre Foods) and Bill Esparza (Street Gourmet LA) visited the restaurant.

Twitter Twitter is the place where we interact directly with our fans, people we admire, fellow chefs and restaurateurs, and the San Diego/Chula Vista community. The immediacy of Twitter makes it a valuable social media marketing tool.

YouTube YouTube is where we showcase our videos. Take a look at the short documentary featuring the restaurant. Over 6000 people have enjoyed it. Also our three TV commercials give you a great sense of what the restaurant serves. Be on the lookout for Victor in a spot or two!

Location-Based Services What are location-based services? They include Yelp and foursquare. At our Yelp page, see what real people say about the food. Checkin when when you visit the restaurant to earn discounts and other goodies. Services like foursquare are quickly becoming the place to find the hot places to eat, have fun, and discover. With rewards and a system of gamification built in, a restaurant will do well to take advantage.

The Take Away Social media is the new form of marketing. Marketing is the way a business reaches new and old customers. When the fame of the business grows, so, too, can its profits. Social media, therefore, is an invaluable tool for reaching people. With the right investment in social media, a company can go far.
Just look at Aqui es Texcoco.